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About

Asher Simonds is a multi-disciplinary designer & builder in Seattle, WA.

Backed by a study in marketing and developed through a career in digital design, Asher’s team-based and independent work helps projects and dreams of all sizes connect.

Portrait of Asher Simonds tinted in teal

Early contributions in the Android space as a voice for product design led him to collaborate with startups and household names in the mobile tech sphere. His work in marketing and creative strategy bolstered these efforts through a nonprofit producing a leading Android conference series bringing together OEMs, vendors, and developers from around the world.

Asher has since applied these skills as leader and builder across tech, eCommerce, music, community, and more. His principles of curiosity and care have become what collaborators value most as he helps them create and thus become the change they want to make in their worlds.

Asher defies expectations. He brings a detail-focused and opportunity-spotting mindset to every product stage. His solutions are delightful and considered, he truly understands his material. His craft and passion for exceptional outcomes are truly inspiring and unlike anyone I've met.
Dave Kover
Design Systems Lead / Design Ops
Best Buy corporate

Experience

  • Independent Creative Consultant
  • ↳ Founding Creative, CEEATTLE (Tech, Art, Media)
  • Creative Director, Swappa (Tech, eCommerce)
  • VP Creative, IDEAA (Tech, Edu, Nonprofit)
  • Creative Director, Swappa (Tech, eCommerce)
  • Senior Designer, Cyanogen (Tech, Mobile)
  • Director of Marketing, Cyanogen (Tech, Mobile)
  • Director of Marketing, CypherWorx (Tech, Edu)

Other work of note

  • Asher volunteers as a product design contributor for LineageOS, the next open-source generation of the CyanogenMod Android ROM.

  • Asher helped design and release Designer Tools, an open-source on-device app QA tool which while available grew to 10M+ downloads and a 4.7 star rating.

  • Asher’s work on Theme Store and Chooser is part of Cyanogen, Inc’s patent WO2016064752A1.

  • Asher appeared at Google IO 2013 where he helped mentor attendees through a live Android design workshop. (Recap)

Perspective

Why do we build? Why do we brand? To become change. To propose and idea no one else dared to share.

Become
Change

But sharing only works with others, and successful sharing only works with understanding.

That’s why products and brands are relationships. They are a balance of the work you do and how those you serve accept its value. And finding those chosen, those few that see the change you are and see its affect in them or on their own change, means sending a message.

Thus, a clear message is needed. A story to carry your change.

One that reveals how you make and why those you’ve chosen (or who chose you) feel the unique power it unlocks in them.

Only communicating that, through devices this group values, can we start becoming the change we seek. Only then, can we reap its outcomes: revenue, status, education, societal values, and more.

This is why Asher focuses on product design, visual identity design, and the web.

Product is the tool this group gains value from. Brand identity embodies the story they share with between each other as to why. And web is the only vehicle that can spread these two instantly, openly, everywhere.

Change is inevitable.
Will it be you?