Lineage OS is the community-led vision of Android. The project maintains dozens of devices with current features even after their obsolescence. Over 1 million active installs later, people trust its non-commercial approach to privacy and customization.
The collapse of Cyanogen, Inc. left its open-source community without a brand - literally. The startup owned the rights to the name, so they had to start fresh. The team approached me to help set a clear and confident position for the project. First we defined the community’s values in a list of brand pillars. I then visualized the new name - Lineage - into an identity that invites curiosity and champions open technology.
“Lineage” chose its name to reflect a wild past and hopeful future. This is etched directly in the mark’s design. It is a reminder to those at present of the project’s impact thus far, and all it will do for users to come.
The identity’s style blends the interstellar with the earth-bound. Technical and human. Open but focused. Like the project’s work, it stands in contrast to the saturated swagger of today’s tech brands.
